MEET A MOM – Beth Picard Blogger and Influencer behind “The Fashionable Eye” / Owner of Invent Design Production (IDP)
Where are you originally from, and how long have you lived in Pittsburgh?
I grew up in the small town of Brookville, PA but have lived in Pittsburgh since I came here for college in 2003.
How many kids do you have and what are their ages?
I have three boys – ages 4, 3, and 7 months.
What do you love about living in Pittsburgh?
I love the people and being close to family and friends.
What’s your favorite restaurant and/or place to shop in Pittsburgh?
I’ve been gluten free for fifteen years now. My favorite casual restaurants are Smoke, The Oven & Emporio. If we are going out for a special occasion, I’m a big fan of Altius.
Tell us about your business.
I started my business as a hobby almost ten years ago as a creative outlet. I called it The Fashionable Eye because I loved all things fashion, but also have a huge passion for Home Decor. Since having kids, it’s taken on a lifestyle vibe as well.
I also have a company IDP (Invent Design Production) in which I sell products on Amazon. I have one trademarked product right now that I’ve been selling for five years. Amazon is an amazing sales and marketing platform for small businesses.
What do you love about your job?
I am passionate about what I do now, which is such a plus. Also, it allows me the flexibility to be home with my kids.
What is your favorite thing to do with your children and/or family?
Everything, lol! I like to stay busy so we have fun exploring new things often. Some of my favorite days are the random ones playing outside in the nice weather and enjoying each other’s company. The little moments.
How do you juggle work and motherhood?
I have an amazing husband and family network but thankfully my work often incorporates my kids so it’s a win win.
How has the Pittsburgh community been instrumental in getting you to where you are now?
The network I’ve built has been a huge help. I went to Duquesne for my undergraduate and MBA, and have been living around Pittsburgh ever since.
What’s the best piece of advice you’ve received from another mom?
Whenever I had my first son, I remember not wanting to miss anything. Someone once told me a mother’s self-care isn’t selfish. It’s always been something that’s stuck with me.